california state parks / branding & identity

Adventure Starts Here. This project consisted of the hypothetical rebranding of California's Department of Parks and Recs' identity.

Growing up in the Santa Cruz Mountains I have had the great fortune of experiencing California's natural beauty hands on almost every, single, day as a kid. The sweet simplicity and deep calm the forest can give you is incredible. The Redwood Forests were a huge inspiration in my design. I wanted the logo to reflect the simplicity of nature, yet with a contemporary and timeless twist. I wanted to showcase nature's beauty and entice people to experience all that California has to offer. The possibilities are endless.