CA State Parks
Adventure Starts Here
Branding & Identity
The rebranding of the entire California Department of Park's and Recreation's identity to enhance their beauty and entice people to experience what they have to offer.
Growing up in the Santa Cruz Mountains I have had the great fortune of experiencing California's natural beauty hands on almost every day as a kid. The sweet simplicity and deep calm the forest can give you is incredible. The Redwood Forests were a huge inspiration to my design. I wanted the logo to reflect the simplicity of nature, yet with a contemporary and timeless twist.